Minimalist room with four backlit floating shelves on a beige wall displaying two sculptural vases, a pair of sunglasses, dark loafers, and a dark tote bag, flanked by a beige armchair on the left and a tan armchair on the right.
Minimalist beige interior with a recessed niche containing two glass shelves, stone or carpeted feature inside, and polished concrete floor; a white sleeveless blazer and skirt hang on a metal clothing rack near a large vertical mirror with illuminated edges, and a beige curved armchair is partially visible on the left.
Minimalist modern interior featuring beige walls, a brown carpeted staircase, and floating shelves with ceramic vases and shoes. In the foreground, a curved white armchair and a brown armchair face a wooden coffee table with an open book on a light rug. Track lighting fixtures hang from the ceiling. A large mirror reflects a coat on a rack. Sheer curtains hang in the background, softening the warm neutral color palette.
Minimalist, modern interior with a beige armchair and brown armchair around a wooden coffee table on a textured rug, a full-length mirror reflecting part of the room, and a light-colored blazer hanging on a metal clothes rack.
Minimalist beige-toned interior featuring a polished concrete floor, floating shelves with decorative items and shoes, two armchairs (one beige, one white) facing a wooden coffee table on a soft rug, a full-length mirror reflecting a clothing rack with a beige jacket, and a staircase leading upstairs.
Minimalist fitting room area with beige textured walls, illuminated full-length mirrors, soft beige curtains, a hanging beige coat with a fur collar, a small cushioned ottoman, and a beige curved armchair in the foreground on polished stone flooring.
Minimalist interior with a round beige table holding a vase of white hydrangeas, a white modern console table displaying a small black handbag on a metal stand, a hanging light blue shirt on a metal rack, and an abstract painting with blue and beige tones on the wall.
Neutral-toned room with a beige trench coat hanging on a metal rack on the right, and a tall rectangular mirror on the left with shelves holding sunglasses; the mirror reflects a round white table with a vase of hydrangeas and an abstract blue, green, and beige painting on the wall behind.
Minimalist beige room with a curved sofa, sheer floor-length curtains, a marble dresser, three small wall shelves holding sunglasses and a cup, a tall mirror with backlighting, and a clothing rack with a white shirt.
Minimalist fitting room featuring beige walls, carpet, and curtains, a large vertical mirror with backlighting, a round padded stool, a marble-finish dresser, a wall light, framed artwork, and a white shirt hanging on a simple clothing rack reflected in the mirror.
Minimalist room corner with beige walls and carpet, featuring a polished stone dresser, a wall light, a simple framed artwork, three floating shelves holding black sunglasses and a black cup, and sheer curtains beside a rounded beige armchair.
Close-up of a textured beige sofa with sculptural curved backs in a room with beige walls, a tall curtain, and a large mirror reflecting shelves with sunglasses and a small black cup.
Fashion boutique storefront with the sign 'VIKTORIA & WOODS' above a white entrance featuring mannequins dressed in neutral-toned women's clothing displayed in large windows on either side of a glass door with the number 1040 above it.
Black arrow pointing left formed by two diagonal lines meeting at a point.
Black right-pointing arrow outline.
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Viktoria & Woods – Armadale

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Reimagining Viktoria & Woods’ flagship store, this design gracefully embraces the building’s double-height volume, inviting customers to explore and commune with the effortless sophistication of the Australian label. Entering through the store’s quaint, historic shopfront, the interior offers a dramatic expansion of space, its split-level framed as a sectional composition of forms that draws customers in.

A bespoke circular table and accompanying console, crafted by Melbourne furniture designer, Zachery Frankel, offers an initial retail touchpoint, evocatively layered against abstract works by Sydney artist Sara Mugnes. Ascending to a communal ‘living room’ surrounded by retail displays, a robust, marble-clad sales counter foregrounds the textures and silhouettes of Viktoria & Woods’ collections. The store’s lofty ceiling rakes to a secondary, Marmorino rendered façade – a graphic arrangement of vignettes framing the fitting rooms, stairwell, and styling suite above.

Honed concrete floors transition to coffee-toned carpets, complementing the store’s rich material palette, combining brown marble, brushed nickel, walnut and tobacco-toned linen. A series of bespoke details offer depth and intrigue: a metal shelving niche punching through to the stair, underlit floating shelves and backlit mirrors, woven roman blind backdrops to the window displays and a thoughtful selection of decorative light fittings, sculptural furniture, vintage accents, and Australian art.

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Photography – Lillie Thompson, Build – EMAC Construction

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